College English Test
Part I Reading Comprehension（40%）
Directions： There are four passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center.
Questions 1 to 5 are based on the following passage：
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people' s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
1. Advertisement is often used to _________
A. deceive customers B. increase production
C. arouse suspicion D. push the sale
2. The word "media"（in the first paragraph） includes _________
A. the press B. television
C. radio D. all of the above
3.Advertisement is mainly paid for by ________
A. the customer B. the producer
C. increased sales D. reduced prices
4.Advertisement'can increase demand ________
A. all the time B. in any circumstances
C. in a growing market D. in a shrinking market
5.From the last' sentence of this passage we conclude that _________
A. businesses usually do not pay much for advertisement
B. businessmen know well that advertisement could bring them more profits
C. advertisement could hardly convince people of the value of the goods
D. advertisement usually cost businesses large amounts of money
Questions 6 to 10 are based on the following passage：
How men first learned to invent words is unknown； in other words, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communicate with each other； and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds, and which could be written down. Those sounds, whether spoken, or written in letters we call words.
The power of words, then, lies in their combinations - the things they bring up before our minds. Words become filled with meaning for us by experience； and the longer we live, the more certain words recall to us the glad and sad events of our past； and the more we read and learn, the more the number of words that mean something to us increases.
Great writers are those who not only have great thoughts but also express these thoughts in words which appeal powerfully to our minds and feelings. This charming and telling use of words is what we call literary （文字的） style. Above all, the real poet is a master of words. He can convey his meaning in words which sing like music, and which by their position and association can move men to tears. We should therefore learn to choose our words carefully and use them accurately, or they will make our speech silly and rude.
6. The origin of language ________.
A. is reflected in sounds and letters
B. is handed down from generation to generation
C. dates back to the prehistoric period
D. is a problem not yet solved
7.According to the passage, words are _________.
A. visual letters
B. represented by sounds
C. represented either by sounds or letters
D. signs called letters
8. The power of words lies in their _________
A. beauty B. accuracy
C. combinations D. charm
9. The secret of a writer's success is the use of words that _________
A. recall to us the glad and sad events of our past
B. are arranged in a creative way
C. are as beautiful as music
D. agree with certain literary style
10. The author of the passage advises us _________
A. to use words carefully and accurately
B. not to use silly and rude words
C. to become a slave of words
D. to use emotional words
Questions 11 to 15 are based on the following passage：
Most people have had a dog or wanted one as their companion at some time in their lives. If you are thinking of buying a dog, however, you should first decide what sort of companion you need and whether the dog is likely to be happy in the surroundings you can provide. Specialists' advice is useful to help you choose the most suitable kind of dog. But in part the decision depends on common sense. Different dogs were originally developed to perform specific tasks. So, if you want a dog to protect you or your house, for example, you should choose the one that has the right size and characteristics. You must also be ready to devote a great deal of time to training the dog when it is young and give it the exercise it needs throughout its life, unless you live in the countryside and can let it run freely. Dogs are demanding pets. Cats love the house and so are satisfactory with their place where there is secure, but a dog is loyal to its master and consequently wants him to show proof of his affection. The best time to buy a baby dog is when it is between 6 and 8 weeks old so that it can transfer its love for its mother to its master. If baby dogs have not established a relationship with the human being until they are over three months old, their strong relationship will always be with dogs. They are likely to be too shy when they are brought out into the world to become good pets.
11.Which of the following is Not true according to the passage？
A. You can always get help from the specialists.
B. It is common sense that is the most important when choosing a dog.
C. You should decide what kind of dog you want.
D. Size and characteristics of the dogs should be considered too.
12. What is mentioned as a consideration in buying a dog？
A. The color of the dog.
B. The price of the dog.
C. Whether the dog will fit the environment.
D. Whether the dog will get along with the other pets in the house.
13. Why does the writer say a dog is a more demanding pet than a cat？
A. It must be trained so that it won't bite.
B. It demands more food and space.
C. It needs more love and care.
D. It must be looked after carefully.
14. Why is it advised to buy a baby dog under three months old？
A. It's easier to buy a baby dog under three months old.
B. They are less likely to be shy with human beings.
C. They are less likely to run away.
D. It's easier for them to form a relationship with their masters.
15. The word "affection"（line 11） means _________
A. love B. effect
C. tie D. relationship
Questions 16 to 20 are based on the following passage：
Movies are the most popular form of entertainment for millions of Americans. They, go to the movies to escape their normal everyday existence and to experience a life snore exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theater, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movie, and for two hours, they forget all about their own problems. They are in a dream world where things often appear to be more romantic （浪漫的） and beautiful than in real life.
The biggest "dream factories" are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown all over the world. American movies are popular because they tell stories and they are well - made. They provide the public with heroes who do things the average person would like to do but often can' t. People have to cope with many problems and much trouble in real life, so they feel encouraged when they see the "good guys" win in the movies.
16. The Americans go to the movies mainly because they want ________
A. to enjoy a good story
B. to experience an exciting life
C. to see the actors and actresses
D. to escape their daily life
17. Which of the following is people's normal response to the movies they watch？
A. They feel that everything on the screen is familiar to them.
B. They try to turn their dreams into reality.
C. They become so involved that they forget their own problems.
D. They are touched by the life stories of the stories of the actors and actresses.
18. It is obvious that real life is _________
A. less romantic than that in the movies
B. more romantic than that in the movies
C. as romantic as that in the movies
D. filled with romantic stories
19. The American movies are popular because _________
A. they are well-made and the stories are interesting
B. the characters in the movies are free to do whatever they like
C. the heroes have to cope with many problems and frustrations
D. good guys in the movies always win in the end
20. People enjoy seeing the movies because they _________
A. are tired of their everyday lives
B. feel inspired by the heroic deeds of the good guys
C. want to see who win in the end
D. have to cope with many problems in their lives
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